General Motors and the streaming platform, Netflix have an association to give electric vehicles the stage they deserve.” so the manufacturer’s EVs will be positioned in some series and movies of the service.
In addition, the aforementioned firms will launch a commercial during the next Super Bowl which takes place on February 12, as the beginning of the campaign.
in the recent teaser the protagonist is Will Ferrell, star of previous GM commercials and is exploring the worlds of various favorite shows on the platform.
GM teasers show the actor asking a zombie for directions inside Army of the Dead and getting philosophical in the seat of a Blazer EV with a Squid Game worker in the driver’s seat.
“Entertainment has a huge impact on culture,” commented Deborah Wahl, director of global marketing for GM. “We want to make electric vehicles famous on broadcast, small, silver screens to build an electric vehicle culture through storytelling that incorporates the experiences of driving and owning an electric vehicle.”
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Among the series where GM electric vehicles will be seen, the fourth season of Love is Blind, the seventh season of Queer Eye and the Unstable. In these productions they will say present the Chevrolet Bolt EUV, the gmc Hummer EV, the Cadillac Lyricamong others.
Likewise, Netflix will guide its creators on how EVs can assist in storytelling. The platform will take steps to become greener behind the scenes, electrifying wherever possible and saving on consumption.
GM knows that these productions can influence pop culture. A clear example is the appearance all over the top of the chevrolet camaro fifth generation in Transformers before going on sale in 2010. The EVs of the brand will not be stars in the shows, but will seek to raise awareness about their use.
Writing New Electric Autos Source: Engine1
