the tycoon Elon Musk has upset investors Tesla for which it has received strong criticism.
What does Elon Musk do that annoys his investors?
Elon Musk Y Tesla They are separate but related to each other. After years of defending against negative press due to unconventional behavior, shares of Musk negatively affect your EV business.
See also: This is Elon Musk’s multimillion-dollar salary at Tesla, for which a trial has begun
“If you think about the Musk halo and the Tesla halo, they definitely intersect”said Mario Natarelli, managing partner of MBLMan agency that studies brand intimacy, the emotional connection between consumers and companies. Tesla it outperformed the others in this year’s study.
natarelli He doesn’t think it will last until next year due to certain liberal measures of the brand and the actions of the mogul. Opening him in Twitter is another relevant factor.
“This is creating real damage for the Tesla brand,” said natarelli. “When I see people commenting that they are no longer considering a Tesla car or are embarrassed to drive it, I think it is getting to the point of significant brand equity damage. When we do our study for 2023, we will see it represented.”
A recent report from insiders revealed that customers of Tesla they are losing their connection to the brand.
Some quotes from clients of the firm say: “Aabandoned in favor of his new mission.” “It’s been so unnecessary” “You have a great car company, just stop.”
MBLMindicated that “The gap between Tesla and its competitors has shrunk,” according to Natarelli. “The last thing you need is [Musk] make it harder.” The CEO of the The brand aligns with almost all of its public, however the war in the market for electric units is in its infancy.
Tesla it remains in a fairly dominant position for a variety of factors and will stay that way for quite some time as other rivals ramp up production. The X Factor seems to be yes Musk and his team in Tesla they will remain focused on maintaining leadership.
Writing by Gossipvehículos/Source: www.carscoops.com
