Ford has a plan for the market in the Old Continent, which consists of promoting American values to Europe aiming at a group of adventurous clients.
In this context, Ford will launch its Rough in select European markets in spring 2023 to join Mustangs and Explorers as customized American products sold in Europe.
According to the Automotive News portal, the SUV will arrive on the European market with two engines. The four-cylinder ecoboost Y 2.3 liters as a base for the model with a few 300 HP.
For its part, the top of the range would be a turbo unit of 2.7-liter gas V6 with a power of 330 hp. The 3.0-liter biturbo would not reach the region, probably due to strict C02 emission standards.
According to the aforementioned source, Ford will sell the Bronco as a Halo product, which means that it would be above the Explorer, which is the firm’s most expensive product on the continent.
Read More: Spy images of the next generation Ford Ranger in XLT version for the US.
The Bronco would have an entry price of 60,000 euros in Germany. For comparison, the base two-door model in America starts at $32,295 for the 2023 model year.
This truck is not a typical product by European standards and would come to compete against the Jeep Wrangler Y Land Rover Defender. Three different vehicles, but that play in the off-road and everyday use league.
Ford is undergoing a restructuring in Europe and has begun to discontinue models that will no longer be needed in the new plan. The brand promised to be “more American” in Europe, Which means more products with North American features will be coming in the coming years.
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