After VW, Skoda, Volvo, Renault, Dacia and Peugeot changed their logos in recent years, Citroën is the next European automaker to change its corporate identity. The new look on the double chevron is a flashback to the original design from 1919 which was adopted by André Citroën and represents the tenth evolution in 103 years. We’ll see it for the first time in cars soon in what the company calls a “conceptually significant family vehicle.”
Furthermore, the revised logo in several versions will be applied to production and concept cars from the middle of next year. The French automaker said it was working on a new design language that would make the badge more visible to let everyone immediately know they were looking at a Citroën. A similar approach is taken by Peugeot’s sister brand with an enlarged lion.
Inspired by iconic cars like the 2CV and DS, the Monte Carlo Blue color will return not only as a body paint but also as part of a brand identity for companies and retail. In addition, Infra-Red will replace the current red in physical, print, and digital applications.
The revised logo with a vertical oval frame housing the double chevrons (“deux chevrons” in French”) was designed by Citroën’s own design team with help from Stellantis Design Studio, a global brand design agency. The logo is missing the chrome finish and will be used by dealers, company building, merchandising, and documentation Speaking of the tweak badge, Citroën CEO Vincent Cobée described it as an “elegant symbol of progress” on the road to a pure electric future.
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Along with the logo, the Stellantis brand also introduced a new logo: “Nothing Moves Us Like Citroën.” The company believes this change is needed before the “most exciting chapter” ever considering the gradual and inevitable shift to EVs. As part of the parent company’s Dare Forward 2030 plan presented earlier this year, all Stellantis passenger cars will be EVs by the end of the decade, including the Citroën.
Meanwhile, the new mysterious concept rocking the revised badge is slated to debut before the end of this month, meaning we’ll see it by Friday at the latest.
