Adele Smith
The logos simplified are increasingly present in all kinds of brands, so geely decided to do the same with a new insignia that “means that our new brand aspires to be more open and limitless in the future.”
The latest version eschews the three-dimensional aesthetic for a flat, simple look that represents a white grid with thin horizontal and vertical lines.
So far this is the most basic logo since the original form of a Red Mountain, but it refers to the “Innovative Geely 4.0” that was used until recently.
Similarities can be easily noticed with, for example, a “wide grid” with six panels and a horizontal bar,
This design is from 2013, when geely presented its logoRefined Cars 3.0 Era».
At that time it had black and blue segments representing “the earth and the sky, showing the brand’s hope to see its products travel the world and its ambition to reach the heavens.”
About the new logo Geely said that it is “your first step to seek more intelligent and technological products for our customers«.
Read More: The Jidu Robo-01 Lunar Edition, Geely’s new electric and technological SUV that will arrive in 2023
“Our new chapter starts here! Let’s look forward to how it will shine and illuminate the future!”, they add.
The new badge has a much simpler look. Other brands have also redesigned their logos, as is the case of Audi, who introduced a black and white logo with a two-dimensional appearance last November.
A brand new journey begins with the new Geely logo. It signifies our all-new brand aspiration to be more open and unlimited in the new era. Let’s expect how it will shine and light up the future!#geelyauto #geelylifestyle #geelynewlogo pic.twitter.com/ndY7cVswZH
—Geely Auto (@GeelyAutoGlobal) January 1, 2023
Another example would be bmw two years ago with a flatter and simpler emblem for communications and marketing material.
Writing New Electric Autos Source: carscoops
