When Porsche introduced the Porsche 911 Dakar, it also announced that only 2,500 units will leave the production lines of the German factory for the whole world. Oliver Blume, CEO of the brand, has given good news to the motor world and to off-road fans, confirming that this It does not mean that there will not be more opportunities for this off-road version.
Oliver Blume, in an interview with CAR Magazine, confessed how the idea of paying homage to the Porsche 953 Dakar and 911 SC Safari with a crossover version of the legendary sports car was born: “All we do is listen to our drivers. We have customers in different regions of the world who They made us see that there was a need to bring a vehicle that could be driven off-road”.
a new line
Porsche adds, through its president, that the Porsche 911 Dakar is the beginning of a strategy to expand the Porsche 911 range. The brand believes that SUVs are an area for expansion: They may not be closely associated with the off-road world, but they do have a heritage to lean on with those wins at the Dakar and the Transsyberia Rally.
With this starting point, Porsche could carve out a new niche that, for its president, could acquire the same importance as the GT division of the German house: “Very few global brands can bring their models from the past to connect them with modern technology.” , but Porsche can. We think: why not have a third pillar, in addition to the GT and the traditional models? Why not SUVs too?
2023, the year of celebrations
And he took the opportunity to talk about the future of the Porsche 911 Dakar and the consequences that may exist depending on its success: “Now we will see how the market behaves and then maybe more will come. The door is open”. Obviously, they have not yet revealed which vehicles will have their own off-road version or if new releases will arrive.
However, the CEO of Porsche confirmed that, In 2023, they will introduce three special models to celebrate three important milestones: This year the Porsche 911 turns sixty, the brand celebrates its 75th anniversary as a manufacturer and the 80th birthday of Wolfgang Porsche, Ferdinand’s son, will also arrive. Let’s not lose sight of the fact that 2024 will mark the 40th anniversary of his first Dakar victory (1984): what better occasion to expand the off-road line?