Ram is a little late to the electric truck segment but the brand will finally have competitors for next year’s Ford F-150 Lightning and Chevrolet Silverado EV. Before the production model hits the US market late next year (or early 2024), the Ram will demonstrate a near-production concept previewing the final product. It will be unveiled during CES 2023 in January next year.
The automaker has released an official press release confirming the concept’s debut is scheduled for January 5 during the Consumer Electronics Show. Until now, it was believed the Ram 1500 Revolution concept would arrive this month at the LA Auto Show but it turns out that previous information was wrong or the manufacturer has changed its plans.
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Without going into specifics, Ram said electric trucks will be “equipped with exclusive advanced technology features” in a bid to “once again redefine the pickup truck segment.” Ram’s first production electric vehicle is part of parent company Stellantis’ larger Dare Forward 2030 strategy, which places a focus on electrification among all its global brands.
From what we know so far, the zero-emission truck will ride on the STLA Fram platform that Stellantis is working on. It is a scalable architecture that, depending on battery specifications, can provide a maximum range of up to 500 miles (805 kilometers) per single charge. In its largest version, the platform can accommodate a 200 kilowatt-hour battery, although we don’t know how big the Ram’s production truck battery will be.
There’s a new teaser image accompanying the press release from the Ram and it shows the electric truck from the side for the first time. The sketch doesn’t reveal much of the EV truck, but at least we get to see its muscular side profile and the shape of the LED daytime running lights up front.
Ram wants to have electrified products in most of the segments it currently competes in mid-decade. The automaker pledged to “go past the competition as a leader in the combination of areas that truck customers care about most: reach, tow, payload and charge time.”
