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Homepage / Electric Cars / The Mercedes logo is the perfect representation of a brand that has transcended time thanks to its technology and respect for its customers.

The Mercedes logo is the perfect representation of a brand that has transcended time thanks to its technology and respect for its customers.

By Adele SmithPosted on January 14, 2023

Anywhere a Mercedes-Benz is seen, its logo alone is enough to make it recognizable. This is because his legendary mercedes logo-Benz in the shape of a 3-pointed star is one of the most recognizable in the world. Throughout the world this logo is recognized as a symbol of refinement, luxury and good taste.

For more than a century, the Mercedes logo has highlighted the name of this company, along with all the innovations they have brought to the field of motorsport. But you know What does the Mercedes logo mean?here we are going to answer this question, you will know how it was born and how it has evolved.

What does the Mercedes logo mean?

the mercedes logo represents a rich legacy of integrity belonging to an automotive company. Its three-dimensional star-shaped logo represents the Earth, the air and the sea. Environments that, according to the vision of the company, they believe that one day they will dominate thanks to technology and Mercedes-Benz engines.

Due to its simple design and cool angles, the Mercedes logo is instantly recognizable. For generations it has been a symbol of first-class performance and will continue to be so for generations to come.

Form

The current logo of Mercedes Benz consists of the traditional three-pointed star that is enclosed within a circle. Sometimes the company name can also be seen next to or below the emblem. Currently, there are three versions of the Mercedes Benz logo circulating at the same time.

mercedes logo

Colors

To the The Mercedes logo is associated with the colors silver and black. These colors represent superiority, elegance and power.. Silver is often used when the designer wants to show creativity, elegance and high technology. The color black is used more to show elegance and purity, the exact characteristics that Mercedes wants to be known for.

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Silver is the favorite color of the elites and that is why it can be seen in the Mercedes Benz logo.

The fountain

The stamped element that had it was only used in the Mercedes logo during the first third of the 20th century. After that, they stopped using it, perhaps because the brand was already known at that time.

The origin of the mercedes logo

The creation of the 3-pointed logo was in charge of the sons of Gottlieb Daimler, one of the founders of the company; the original logo was a gold star. To make this design, they were inspired by a symbol that their father used to mark family postcards.

Along its history, the Mercedes emblem evolved more and more simply and always maintained the founding values ​​that the company represents. The logo was modified to eventually become a white star in the center of a thick circular border with details around the edges.

the first emblem

The emblem of Mercedes was enclosed in a circle without counting the first year of its creation. First, it had an oval shape that elongated in the horizontal direction, but its competitor, Maserati, also used an oval logo. Then he decided to lengthen it in a vertical direction.

They also tried adding a fourth ray to it, but this was not a wise move and they decided that the three-rayed star was the better option.

The evolution of the Mercedes logo

mercedes logo

As in any company, the Mercedes logo has gone through some changes. These have been the following.

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Logo of the year 1902

In 1901, when Mercedes Jellinek was 11 years old, her father insisted that 36 cars he wanted to buy from Daimler-Motoren-Gesellschaft should be named after her. Daimler-Motoren-Gesellschaft used the Mercedes name for many of its automobiles and registered the brand in 1902. In 1909 he also registered the three-pointed star.

Logo of the year 1916

This year the Mercedes-Benz logo undergoes some modifications. The gold three-pointed star is enclosed within a double circle and the Mercedes name is displayed in full on the outer circle. The inner circle is shown in red, both circles are edged in gold.

Logo of the year 1926

In 1926 as a result of the association between Daimler-Motoren-Gesellschaft and Benz & Cie., the logo underwent another modification So, the logo as the company is a combination of two in one. The 3-pointed star was shown enclosed in a silver-edged double circle.

In the outer circle were two laurel branches, and the names Mercedes at the top and Benz at the bottom on a blue background.

mercedes logo

Logo of the year 1933

This year the logo underwent a great simplification, completely disappeared the border of the circle along with the company name and the laurel wreaths. What was left of the Mercedes logo was a simple black circle with a three-pointed star that can be seen in the middle.

Logo of the year 1989

In 1989, the company once again made a change to its logo, but this was only a minor adjustment to its color. Black was replaced by silver and the star became more three-dimensional..

Logo of the year 2008

For this year, the silver color had become part of the logo and the design became a little more stylized. This version of the logo is the one that today continues to represent the corporate identity of Mercedes-Benz, which has been used in various colors. These colors have been used in different products related to the brand.

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The Mercedes-Benz logo is representative of one of the world’s best-known car manufacturers and continues to be an example of the power and respect that this brand shows towards its customers.

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Posted in Electric CarsTagged Brand, customers, Logo, Mercedes, perfect, representation, respect, Technology, Time, transcended

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