Genesis will have a new boss by 2023, after he was appointed to Mike Min Kyu Song as the firm’s new Executive Vice President and Global Head effective January 1.
«I am honored to be a part of the growing momentum of Genesis around the world.”Song commented. “I look forward to leading the Genesis organization in serving our customers, partners and employees as we embrace these new changes.”
song He now holds the position of Director of Operations, a position he will retain in addition to his new responsibilities. The executive will be in charge of leading aspects related to business in the world and accelerating the presence of the firm throughout the world.
You will also need to leave a “clearer brand vision that places greater emphasis on customer experiences.”
Song joined the Hyundai Motor Group in 1993 and held senior positions in the Middle East and North America offices. He will eventually become the Head of Hyundai Motor Middle East and Africa.
Read More: Genesis GV60 is the first model of the brand in Europe with facial recognition technology (+ IMAGES)
He has been at Genesis since January 2020, leading the brand’s global sales and was promoted to director of operations in September 2021. For his part, Ay Chang, who was global at Genesis, will continue to be executive director of the brand and president of Hyundai Motor Group.
Genesis “expects significant profitability gains based on Song’s extensive experience as an industry veteran«. The luxury brand is facing an ambitious electric transition that goes beyond just launching electric cars.
In 2021, Genesis said that by 2025 all new cars would have electric powertrains and Song will need to help achieve that goal.
Writing New Electric Autos Source: Engine1
