The 2023 Nissan Titan is heading to dealerships soon, and when it does, potential buyers should raise more money. Base prices for fat trucks are up slightly, starting at $39,700 before destination charges. That’s an increase of $890 over last year, and with an additional $1,795 mandatory fee, the total cost is $41,495.
For that price, you’ll get the Titan S King Cab model in a two-wheel drive configuration. The cheapest Titan 4×4 starts at $44,785, and for the record, this price very more than all other competitors in the full size truck category. However, it should be noted that the Titan only offers one engine – a 5.6-liter V8 capable of 400 horsepower (298 kilowatts) and 413 pound-feet (600 Newton-meters) of torque. Those numbers are also far more than entry-level pickups from Ford, Chevrolet, GMC, Ram, and Toyota.
At the other end of the spectrum, the most expensive Nissan Titan 2023 is the XD Platinum Reserve Crew Cab 4×4 for $66,865, destination included. That’s a hefty $4,290 year-over-year increase, and as far as we can tell from Nissan’s press release, the only addition to that trim level from last year is wireless Apple CarPlay.
Stepping down a few trims, Nissan is now offering a Midnight Edition package and you can probably guess what it is all about. Black trim was added both inside and out, but other than 20-inch black alloy wheels, Nissan didn’t specify any other changes. It’s only offered in the SV Crew Cab, which starts at $46,795 in 2WD or $49,985 with 4WD.
Presumably, the Midnight Edition package is aimed at the core of Titan sales in hopes of wooing more buyers to the brand. It’s no secret that Titan sales have fallen short of the mark – the automaker sold only 27,406 units in 2021 and through the first half of 2022, Titan sales are down 36.9 percent. Recent rumors say Nissan will end production of the Titan within the next year or two, a rumor neither confirmed nor denied by a company spokesperson.
Look Chatting About Cars podcast for further discussion of the exciting new vehicles we’ve driven in 2022 so far.
