Although the automotive industry in general is still far from returning to normal before Covid-19, the luxury car market plays in another league and Rolls-Royce is one of the best examples. The British firm owned by BMW has just completed the best financial year in its 118-year history, and that is Rolls-Royce sells more cars than ever, but it also does so with a record profit.
The beginning of 2023 brings us a very interesting view of car sales that occurred in 2022, focusing today on the luxury market and more specifically on Rolls-Royce. The Goodwood-based firm has spent years fighting for sustained growth in sales, but also in the range of models and benefits. So things, Rolls-Royce has managed to close in 2022 the best year of sales and benefits in its entire history.
In 2022 Rolls-Royce sold a total of 6,021 unitswhich represents a new increase compared to the previous record of 5,586 units achieved in 2021. Among this accumulated, the Rolls-Royce Cullinan successthe imposing SUV of the brand, a car that has become the best-selling model of the brand, also allowing the average price of Rolls-Royce to be raised to a more than respectable 500,000 euros.
Behind the Cullinan are the Ghost models and the Black Badge variants. Meanwhile, the last units of Wraith and especially Dawn have already left the Goodwood factory in 2022, it is interesting to discover the good reception that according to Rolls-Royce is reaping its new and first electric carthe Rolls-Royce Spectre.
To end, nor should we ignore the momentum that the brand commissioner program has achieved, a highly exclusive range where Rolls-Royce has been encouraged to fully enter given the success achieved by many rival manufacturers. Thus, in addition to the creation of special limited edition series or the offer to make completely custom models of the range, we are also seeing the creation of one-off type cars such as the Rolls-Royce Boat Tail Mother of Pearl valued at nothing less than 23 million euros.
